ITC Latest News

Exclusive: Kenworth T610 sales set new record

Bianca DeMarco - Thursday, February 02, 2017

Sales for the new Kenworth T610 have surpassed PACCAR Australia's already optimistic estimates, according to Prime Mover research.

Kenworth's latest heavy-duty model, which was launched two months ago to the day, is reportedly setting new records internally, a PACCAR source revealed.

"T610 sales are going very well. We were confident the truck would be well received by the market and sales so far have justified that confidence and surpassed even our own expectations" the source told Prime Mover.

While there is no information on the exact split between the standard T610 model and the SAR variant, Prime Mover expert, Peter Shields, said the success was "hardly surprising".

"Kenworth has hit the mark with the new T610 in the sense that they catered to a demographic that hadn't been looked after for a while - the smart conservative," he explained.

"While being a long-standing bonneted truck enthusiast, the smart conservative is now expecting the same level of sophistication from a US style vehicle than they would from a European one. Style or grunt alone are not enough anymore."

 Source: primemovermag.com.au

http://www.primemovermag.com.au/news/article/exclusive-kenworth-t610-sales-set-new-record?utm_source=CRT+News&utm_campaign=d87911988c-CRT_News_03_2_2017&utm_medium=email&utm_term=0_e4236cba80-d87911988c-59720981

Reap all the benefits

Join our mailing list

For new product updates and latest specials

Email Enquiry

PACCAR Loyalty Program

Sign up today for PACCAR Parts rewards! - It's so easy

Call Us
Paccar Previleges Card

Stay Connected with Us

Kenworth
Paccar Parts
DAF
Cummins
Meritor
Eaton
Dana
AAMTech
Britax
Castrol
Fleetguard
GME
Hella
Idlepro
Knorr Bremse
Monroe
Narva
Norman-G-Clark
Prestolite Electric
SAF Holland
SKF
Transpec
TRP